Nike Air Vapormax Plus white-white-pure platinum

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The Nike Air VaporMax Plus combines the past and the future. This new edition reminds of the super-techy Air Max Plus from 1998 with its flowing housing, the damped upper material and the logo on the heel. Thanks to the groundbreaking VaporMax Air technology, it is actually anything but old school. VaporMax Air technology offers ultra-light cushioning. The curved cage around the foot is reminiscent of the original design from 1998. Padded material and synthetic material ensure durability. Rubber studs in high-wear areas make them more durable. The Air VaporMax represents a new Nike innovation era. The designers first revised the Air element so that it could be attached directly to the upper. "That was the biggest challenge," says senior footwear designer Tom Minami. But it was worth it. "Since the shoe has neither a midsole nor an insole, it conveys a whole new feeling of wearing air technology." In previous Air Max models, the sole was to be given as much air as possible, while the VaporMax tried to use Air technology as efficiently as possible. "When the foot is put on, the individual studs are pressed into the Air element, which increases the pressure," explains Elder. "When the foot is lifted, the pressure releases and provides a springy running feeling." It took seven years from the first sketch to the final launch, and Elder and Minami are excited about everything else to come. "I'm very proud of the product," says Elder. "This new approach will be a new turning point for both Air Technology and Nike."

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